PHIT America
Dunham's Sports has partnered with PHIT America, a cause and campaign dedicated to increasing physical activity and fitness to improve the health of America. PHIT America was launched in January 2013 and now has over 140+ companies and organizations working together to accomplish their mission. While the name PHIT sounds like FIT, it also has another meaning. PHIT stands for Personal Health Investment Today. PHIT aims to invest in fitness and sports activities today to improve the health of Americans.
The obesity crisis is well documented. It is a tremendous issue for many Americans and is driving up health care costs. However, there is another huge issue, actually a global pandemic, which is equally troubling - Inactivity. While many organizations are focused on nutrition, PHIT America is totally focused on their mission: Help Americans to be a more active, playing more sports, and being fit resulting in a more healthy life. Simply said, PHIT America is a movement to reverse the "inactivity pandemic" which is hurting our country and Americans.
Learn more about PHIT America at www.phitamerica.org.